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Colloquium Sessions

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Friday, September 30, 2005 - Morning Sessions

Media Review: Can Media Campaigns Change Societal Views?

MODERATOR:



Robert Bazell
Chief Science Correspondent
NBC News
National Broadcasting Company
Robert Bazell, NBC News' Chief Science Correspondent, is an outstanding journalist whose reports appear on NBC Nightly News, Today and Dateline NBC. He has received numerous awards including Emmys, the George Foster Peabody Award, the Alfred I. duPont-Columbia Award and the Maggie Award. In his career with NBC News, he has reported on a wide range of subjects in the areas of science, technology and medicine from throughout the United States and around the world. He is a Phi Beta Kappa graduate of the University of California at Berkeley with a B.A. degree in biochemistry. He did graduate work in biology at the University of Sussex, England, and was awarded a doctoral candidate degree in immunology at Berkeley.

 

SPEAKERS:

Jerry Della Femina
CEO, Chairman & Creative Director
Della Femina Rothschild Jeary & Partners
Jerry Della Femina was recently named by Advertising Age as one of the 100 most influential advertising people of the century. His first agency, Della Femina Travisano & Partners, became one of the top 20 agencies in the U.S. with billings over $800 million. A result of several mergers, Della Femina Rothschild Jeary and Partners was launched in 2000. Mr. Della Femina is the brains behind World Medical Leaders.com, a new website that could permanently change the face of medical education and practice all over the world. He attended Brooklyn College and received honorary doctorates from the University of Missouri and Long Island University.

 

Peter S. McCue
Senior Partner/Director, Corporate & Business-to-Business Group
Fleishman-Hillard, Inc.
Peter McCue and his staff specialize in strategic communications counsel, crisis-response management, litigation support, labor relations, financial communications, public affairs and business-to-business communications. His group has extensive experience in executing foreign investment, trade promotion, and tourism programs. Before joining Fleishman-Hillard, Mr. McCue was Senior Vice President and Managing Director of Corporate Relations for Hill & Knowlton. He is an author and acknowledged expert in the field of public relations and crisis communications. He holds a B.A. in English literature from Lafayette College and an M.S. in communications from Boston University.

 

Mary Alice Williams

Broadcast Journalist
WCBS 880, Discovery Health Channel

Mary Alice Williams’ investigative work on foreign policy, ethics, technology and health has made her a highly-acclaimed broadcast journalist. Ms. Williams brings an impressive history to her current roles at WCBS 880 and the Discovery Health Channel. She launched CNN’s New York Bureau in 1980 and served as its principal anchor and Vice President until 1989. During her tenure with NBC from 1989 to 1993, she was the first woman to win a national Emmy Award for anchoring NBC Nightly News. She has hosted several series on health for the Discovery Health Channel, Lifetime Television, PBS, ABC, and Hearst TV. Ms. Williams holds a B.A. in English and Mass Communications from Creighton University.

 

Ruth A. Wooden
President
Public Agenda
Public Agenda was founded in 1975 to help average citizens better understand critical policy issues and to help the nation’s leaders better understand the public’s point of view. Ms. Wooden is responsible for both the day-to-day leadership of Public Agenda and strategic planning for its future. She has over 30 years experience in marketing and advertising and served 12 years as President and Chief Executive Officer of The Advertising Council. She serves on several boards and has received numerous business and philanthropic awards. Ms. Wooden holds a B.A. in sociology and history from the University of Minnesota and an honorary doctorate from Northeastern University.


















 

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